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Ritu Kumar’s new campaign is all about family

Behind the scenes of Ritu Kumar's Autumn Winter 2015 campaign.

The latest Ritu Kumar campaign is a family portrait. Weddings in India have been proven time and again to go far beyond the couple to the extended family and more. Kumar brings in a collection that is not limited just to the needs of the bride.

Shot by photographer Farrokh Chothia at the Sujan Singh Palace in Jaipur, the campaign features model Pooja Mor as the bride, Mariette Valsan as the sister, Vidyun Singh as the mother of the bride and Simar Duggal as the groom’s mother. The Autumn/Winter 2015 collection goes from soft creams to deep maroons and black all richly embroidered in trademark Ritu Kumar zardozi and sequins. [ Click to read more ]

  • January 04, 2016
  • Siddhant Garg

Handmade Jewelry, from the Artisan's Hands to Yours.


At Aurim Blair, we curate traditional Indian art forms and transform them into beautiful handmade jewelry like necklaces and earrings. Buying directly from the artisans and shipping straight to the customer’s doorsteps, we offer the best quality products at a fair price. There are a million reasons to buy an Aurim Blair masterpiece, here are just a few...


We Curate
Shop with Handicraft Lovers

We love Indian Handicrafts and ensure that every product is high quality and only the best. We have been doing this for 5 years, so we know a thing or two.

We Create
Handmade with Love in India

Our dedicated partner artisans work hard day in and day out to create our beautiful products. Buy desi, you will look gorgeous, we promise. 

We Care
Give back to Artisans

We pledge 2% of each sale to support preservation of traditional Indian art-forms and associated artisans. This is the reason we wake up everyday.

ABOUT US

  • AurimBlair.com (by Zarood) is the leading online marketplace for connoisseurs of handicraft products offering high quality products sourced directly from handicraft artisans around India. We offer the best prices with a completely hassle free experience of online shopping and the option to pay via Credit Card, Debit Card and Netbanking processed through secure and trusted payment gateways. We offer a wide range of handmade fashion accessories - necklaces, bangles & bracelets, earrings, clutch bags and handbags. Aurim Blair also offers free flat rate shipping charges for all orders* (T&C apply). Get the best prices and excellent shopping experience and subscribe to the mailing list to get exclusive discounts and new updates.
    Online Fashion Jewelry and Accessories store in india
    AurimBlair.com (by Zarood) is an online jewelry shopping store in India offering an array of designer fashion jewelry and accessories for women. We bring you the choicest of handmade jewelry and trendy fashion jewelry, be it ethnic, bridal, casual or formal. We strive to make you look your best with the latest and the finest jewelry.
    Best Online Accessories
    Whether you are looking for statement pieces, such as pendant necklaces, earring studs, bracelets, bags, purse, bangles, traditional paintings or handcrafted products you have a wider variety to choose from. You can find stylish options here for DIY fashion accessories for women that fit your budget and make the process much easier.
    Beautiful Indian Handcrafted Products
    Each handmade products shares a story, whether it's about the artist, the material used, or the origin, it adds more interest to the item itself. Knowing this increases one's appreciation of the object.

  •   603, Kirti Mahal, 19, Rajendra Place, New Delhi, INDIA
  •   +91.11.4704.2915
  •   care@zarood.com
  •   We are open Monday to Saturday, 10 AM - 5 PM and closed on Sunday.