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Cameras, Computers...

Cameras, Computers, Coffee And idea :  How ZAROOD Became a Reality.


You know what it takes to get a single product on the website live?

Get the product. Arrange a time with the photographer and send it in for a photoshoot. Check each and every photo for proper focus and lighting. Now send it to the graphics guy, who will Photoshop the background out. Receive the photo, check for any problems in the background removal. If there is a problem, send it back, else approve it and then send the product in for a location shoot. While the location shoot is happening, send the product in to a content writer to write suitable content for it. Check the grammar and language for errors, if problematic send it back. Get the product location shoot picture, check for quality (duh?). Now that everything is done, brainstorm about what you can name the product, done? Now evaluate the price of the product. Sounds simple enough.

Now multiply that process by 300 products. Still not convinced? Don't worry. While you are still pulling your hair out trying to think of a smart name for your product, fighting with your boss and co-workers to meet deadlines, chances are that the faucet in the bathroom of your partially constructed office will break in the middle of the night and you have to run to get some help from wherever you can, or better still fix it yourself. Eventually you make it through the product descriptions and information, and you feel like you are done? Ha, you are a funny person.

Products are done, but are you forgetting the 'e' to your e-commerce platform. While you were making world records for setting and missing deadlines, your development team has been working on your website. You probably came up with an infinitely long list of features you wanted to add to your website, how on one click the whole window should fade out, and display all the products, a performance nothing short of an item number in a Bollywood film. In your head, everything looks great and sounds great, and then you get the first working prototype of your beloved website, and your world shatters into so many small pieces that even Fevi Kwick can't fix it for you. No worries, you tell yourself, picking up the shattered pieces one at a time and go back to the website features and try to research the lengths and depths of Google to find out the meaning of a good website design. You draw up this splendid list of changes to make and Photoshop mockups, but before you change that last change that according to you gave your website an edge over any random website out there, BAM! Your computer freezes. Of course it had to, right? You restart it, hoping that somehow magically technology would have worked its wonders and autosaved your recent changes, but alas not this time. Well, you anyhow try to recreate your ideas by memory, which at this point is fueled by endless Chais and 3-hourly samosa or Maggi breaks.

Finally the design works out, at least for the time being, and the products are put onto it and they look nice and everything, but there is always some room for improvement. Suppressing the perfectionist in you, you approve changes and move on to the next task of 1000 others. Someone in the mean time is working on a rigorous marketing and advertising strategy, while you are trying to steal a quick nap on a makeshift bed composed of two office chairs put together as soon as the designs are done. 6 months of this hardwork later, you launch your website: your baby.

Zarood was a baby parented by 5 such crazy people, who put their souls into getting it to what it is today. Monday - Sunday, 10am - 10pm. And with all the effort, dedication, hard work and endless nights, our baby is almost 2 years old today, and we are so proud of it. Working with such a great team of people and a steadily growing partner artisan network today spanning 5 cities over 4 states has been one of the richest experiences of my life. As I write this post, sitting here in a Starbucks in Cairo, Egypt sipping on my coffee, all I am is thankful and even though I basically ranted for the past 718 words, I would do it all over again in a heartbeat.




  • July 30, 2015
  • Abhi Garg

Handmade Jewelry, from the Artisan's Hands to Yours.

At Aurim Blair, we curate traditional Indian art forms and transform them into beautiful handmade jewelry like necklaces and earrings. Buying directly from the artisans and shipping straight to the customer’s doorsteps, we offer the best quality products at a fair price. There are a million reasons to buy an Aurim Blair masterpiece, here are just a few...

We Curate
Shop with Handicraft Lovers

We love Indian Handicrafts and ensure that every product is high quality and only the best. We have been doing this for 5 years, so we know a thing or two.

We Create
Handmade with Love in India

Our dedicated partner artisans work hard day in and day out to create our beautiful products. Buy desi, you will look gorgeous, we promise. 

We Care
Give back to Artisans

We pledge 2% of each sale to support preservation of traditional Indian art-forms and associated artisans. This is the reason we wake up everyday.

  • (by Zarood) is the leading online marketplace for connoisseurs of handicraft products offering high quality products sourced directly from handicraft artisans around India. We offer the best prices with a completely hassle free experience of online shopping and the option to pay via Credit Card, Debit Card and Netbanking processed through secure and trusted payment gateways. We offer a wide range of handmade fashion accessories - necklaces, bangles & bracelets, earrings, clutch bags and handbags. Aurim Blair also offers free flat rate shipping charges for all orders* (T&C apply). Get the best prices and excellent shopping experience and subscribe to the mailing list to get exclusive discounts and new updates.
    Online Fashion Jewelry and Accessories store in india (by Zarood) is an online jewelry shopping store in India offering an array of designer fashion jewelry and accessories for women. We bring you the choicest of handmade jewelry and trendy fashion jewelry, be it ethnic, bridal, casual or formal. We strive to make you look your best with the latest and the finest jewelry.
    Best Online Accessories
    Whether you are looking for statement pieces, such as pendant necklaces, earring studs, bracelets, bags, purse, bangles, traditional paintings or handcrafted products you have a wider variety to choose from. You can find stylish options here for DIY fashion accessories for women that fit your budget and make the process much easier.
    Beautiful Indian Handcrafted Products
    Each handmade products shares a story, whether it's about the artist, the material used, or the origin, it adds more interest to the item itself. Knowing this increases one's appreciation of the object.

  •   603, Kirti Mahal, 19, Rajendra Place, New Delhi, INDIA
  •   +91.11.4704.2915
  •   We are open Monday to Saturday, 10 AM - 5 PM and closed on Sunday.