Dressing up the Corporate World
Let me share my journey of starting the "REINDEERS" brand for Corporate Executive Wear.
My passion is to dress up employees of any organization, small, medium or big in corporate clothing. My journey to turn my passion into reality began seven years ago. My friend Anil Apte, Director at Iris Software, New Delhi inspired me to create a company that addresses the issue of corporate clothing without taking away from the employees’ freedom to dress the way they want. Incidentally we have been manufacturing and supplying Polo Shirts with IRIS logo in golden thread embroidery to him for more than four years now.
Driving back home, an idea came to mind. Why not create a collection! Matching suits or trousers in black, navy and charcoal or silver grey, we have 9 combinations for corporate clothing. Employees exploring these color combinations will introduce the much needed variety into corporate clothing.
I shared this idea during my next meeting with Anil. He instantly endorsed it and encouraged me to start working on implementing the same.
Well, this is how our first brand “REINDEERS” was born which aims at empowering corporate employees with diversified executive wear.
I recently met up with Sid Garg, Founder & CEO, www.zarood.com. His e-commerce portal offers a range of designer Fashion Jewelry and Accessories at very affordable prices. We see a possibility of inclusion of some of their products along with our clothing to create a new range of designer corporate attire for the women in the corporate world. .
About the Author
Naresh Vij is Founder Director at Kaveri Consultants. A design studio for Apparel design and development within house manufacturing facility supporting Designers and Boutique customers for production of high value apparels with utmost quality. Kaveri Consultants is a Social Entrepreneurship effort empowering women and encouraging them in the production process.
Naresh is also the Treasurer of Association of Entrepreneurs, New Delhi.
- August 10, 2015
- Naresh Vij