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Entrepreneurs & Entrepreneurship (Part 1)

>80% of People employed in India are Entrepreneurs !

Entrepreneurs in a meeting

Entrepreneurship is the process of starting a business, typically a startup company offering an innovative product, process or service. The term "entrepreneur" is often conflated with the term "small business." While most entrepreneurial ventures start out as a small business, not all small businesses are entrepreneurial in the strict sense of the term.

The entrepreneur develops a business plan, acquires the human, financial and other required resources, and is responsible for its success or failure. Entrepreneurship operates within an entrepreneurship ecosystem which includes government programs and services that support entrepreneurs, not-for-profit entrepreneurship resources (e.g., incubators and accelerators), entrepreneurship education and training and financing (e.g., loans, venture capital, and grants). (* Source : )

Basically Entrepreneurs are individuals who organize and operate business who have fixed and definite costs with uncertain income,


There are three kinds of entrepreneurs

  • Those that are born entrepreneurs
  • Those that achieve entrepreneurship and
  • Those that have entrepreneurship thrust on them


  • 80+ % of people employed in India are entrepreneurs.
  • Most of the 80 % fall in the third category.


We all understand entrepreneur as someone who converts a new idea into a successful innovation, which could result in new industry or create new ways of doing the same thing.  We understand entrepreneurs as innovators who break existing status-quo to set new standards.


  • New services like Education, data mining. Analytics. Consumer convenience like e business, from booking of hotels, transport or movie tickets to e commerce on any commodity or act as exchange of products, idea.
  • open up new geographies  market in new territories or countries
  • Create new users like villagers , or residents of tier 2 and 3 cities
  • Exploit new opportunities like mobiles or languages and availability of band width
  • Ride on new technologies like cloud, neural and spatial.

Sid Garg, Founder and CEO of is one such entrepreneur who has set out to contribute to the cause of handmade exquisite fashion. Working directly with Kaarigars (Artisans) , Sid Garg is able to offer the most exquisite pieces of Fashion Jewelry and Accessories and Décor at very competitive prices. The range offered by zarood has a hallmark of authenticity and variety. You get a choice of colors and contemporary styles. 

In our next blog we will dwell more upon the qualities that mark an entrepreneur. 

About the Author

Mr. Veer Sagar consults and advises companies on general management, business development, cost and process management, objective creation and company positioning. Veer has over 48 years of general management experience in India with a particular focus on marketing and on the information technology and manufacturing sector. Currently is the Chairman of Selectronic, one of India's earlier BPO operations. Veer has also lead courses and delivered sessions on these topics to MBA and executive audiences at Harvard, IMD, Hong Kong University.  He is also the Founding Chairman of “The Association of Entrepreneurs, (

Handmade Jewelry, from the Artisan's Hands to Yours.

At Aurim Blair, we curate traditional Indian art forms and transform them into beautiful handmade jewelry like necklaces and earrings. Buying directly from the artisans and shipping straight to the customer’s doorsteps, we offer the best quality products at a fair price. There are a million reasons to buy an Aurim Blair masterpiece, here are just a few...

We Curate
Shop with Handicraft Lovers

We love Indian Handicrafts and ensure that every product is high quality and only the best. We have been doing this for 5 years, so we know a thing or two.

We Create
Handmade with Love in India

Our dedicated partner artisans work hard day in and day out to create our beautiful products. Buy desi, you will look gorgeous, we promise. 

We Care
Give back to Artisans

We pledge 2% of each sale to support preservation of traditional Indian art-forms and associated artisans. This is the reason we wake up everyday.

  • (by Zarood) is the leading online marketplace for connoisseurs of handicraft products offering high quality products sourced directly from handicraft artisans around India. We offer the best prices with a completely hassle free experience of online shopping and the option to pay via Credit Card, Debit Card and Netbanking processed through secure and trusted payment gateways. We offer a wide range of handmade fashion accessories - necklaces, bangles & bracelets, earrings, clutch bags and handbags. Aurim Blair also offers free flat rate shipping charges for all orders* (T&C apply). Get the best prices and excellent shopping experience and subscribe to the mailing list to get exclusive discounts and new updates.
    Online Fashion Jewelry and Accessories store in india (by Zarood) is an online jewelry shopping store in India offering an array of designer fashion jewelry and accessories for women. We bring you the choicest of handmade jewelry and trendy fashion jewelry, be it ethnic, bridal, casual or formal. We strive to make you look your best with the latest and the finest jewelry.
    Best Online Accessories
    Whether you are looking for statement pieces, such as pendant necklaces, earring studs, bracelets, bags, purse, bangles, traditional paintings or handcrafted products you have a wider variety to choose from. You can find stylish options here for DIY fashion accessories for women that fit your budget and make the process much easier.
    Beautiful Indian Handcrafted Products
    Each handmade products shares a story, whether it's about the artist, the material used, or the origin, it adds more interest to the item itself. Knowing this increases one's appreciation of the object.

  •   603, Kirti Mahal, 19, Rajendra Place, New Delhi, INDIA
  •   +91.11.4704.2915
  •   We are open Monday to Saturday, 10 AM - 5 PM and closed on Sunday.