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Master Crafter with a Heart of Gold

Exquisite Art Meets Fashion in the Jewellery Designs


Today, we introduce our master craftsman, Ahsan Sagar, a 45 year old Artist engaged in the making of fashion jewellery in Magul village of Ghaziabad, Delhi NCR in India. He started this work about 5-7 years ago and is a very well respected person in his village.

Having good communication skills, Sagar believes in the philosophy of “Be Good, Do Good, Be One” – be it his work or the work of his team members whom he is mentoring. Having spent considerable amount of time in honing the art of making embroidered fashion jewellery, Sagar feels that now is the time to pass on this skills to the next generations. He mentors about 4 -5 young artisans and teaches them the finesse of this art form.

Another face of Sagar is his social side. His challenges in life have not deterred him from doing things for others.  When someone in his village had a medical emergency about 3 years ago and suffered lot of difficulties in reaching the nearest medical centre, Sagar went ahead and purchased a used car and set it up exclusively use of the people of his village in time of emergencies. That is the soul of a good human being. 

A soft spoken person, he has made stuff that has been adorned by Bollywood Stars and Fashion Personalities alike. One of his ring was worn by Juhi Chawla,a  popular Indian Cinema Actress. 

The Zarood team shares a passion for traditional handicrafts, an art form facing tough competition from machine embroideries. Putting a foot into the online world of social entrepreneurship, our main mission was to take traditional and unique Indian art from skilled crafting hands and into the international market.

Today, we continue to preserve India’s nurtured cultural heritage that has spawned over centuries in modern forms to your doorstep.

We identify and work proactively with artisans to develop intricately unique products, creating contemporary designs of a preserved art form at the core of our craftwork. Buying directly from the artisans,  selling their creations and shipping straight to customer’s doorsteps.

As a part of our initiative to spark a change, we contribute 2% of every single order to our Social Foundation- Nav Chetna Seva Sansthan. The foundation commits to provide support to the cause of the art forms in India and the associated artisans and endeavour to  provide a helping hand in areas like health care insurance, education loans, support for skill development programs, workshops and seminars, funding for equipment maintenance and purchase, etc.

Ahsan Sagar has worked to become a known figure in the trade. His style of sophistication and attention to detail and shape of the products he makes, bring out the wearer’s inner beauty in full glory.



Handmade Jewelry, from the Artisan's Hands to Yours.

At Aurim Blair, we curate traditional Indian art forms and transform them into beautiful handmade jewelry like necklaces and earrings. Buying directly from the artisans and shipping straight to the customer’s doorsteps, we offer the best quality products at a fair price. There are a million reasons to buy an Aurim Blair masterpiece, here are just a few...

We Curate
Shop with Handicraft Lovers

We love Indian Handicrafts and ensure that every product is high quality and only the best. We have been doing this for 5 years, so we know a thing or two.

We Create
Handmade with Love in India

Our dedicated partner artisans work hard day in and day out to create our beautiful products. Buy desi, you will look gorgeous, we promise. 

We Care
Give back to Artisans

We pledge 2% of each sale to support preservation of traditional Indian art-forms and associated artisans. This is the reason we wake up everyday.

  • (by Zarood) is the leading online marketplace for connoisseurs of handicraft products offering high quality products sourced directly from handicraft artisans around India. We offer the best prices with a completely hassle free experience of online shopping and the option to pay via Credit Card, Debit Card and Netbanking processed through secure and trusted payment gateways. We offer a wide range of handmade fashion accessories - necklaces, bangles & bracelets, earrings, clutch bags and handbags. Aurim Blair also offers free flat rate shipping charges for all orders* (T&C apply). Get the best prices and excellent shopping experience and subscribe to the mailing list to get exclusive discounts and new updates.
    Online Fashion Jewelry and Accessories store in india (by Zarood) is an online jewelry shopping store in India offering an array of designer fashion jewelry and accessories for women. We bring you the choicest of handmade jewelry and trendy fashion jewelry, be it ethnic, bridal, casual or formal. We strive to make you look your best with the latest and the finest jewelry.
    Best Online Accessories
    Whether you are looking for statement pieces, such as pendant necklaces, earring studs, bracelets, bags, purse, bangles, traditional paintings or handcrafted products you have a wider variety to choose from. You can find stylish options here for DIY fashion accessories for women that fit your budget and make the process much easier.
    Beautiful Indian Handcrafted Products
    Each handmade products shares a story, whether it's about the artist, the material used, or the origin, it adds more interest to the item itself. Knowing this increases one's appreciation of the object.

  •   603, Kirti Mahal, 19, Rajendra Place, New Delhi, INDIA
  •   +91.11.4704.2915
  •   We are open Monday to Saturday, 10 AM - 5 PM and closed on Sunday.