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The beauty lies in hands Crafted with grace And quality of a brand

"The beauty lies in hands Crafted with grace And quality of a brand" 

Handmade products mark the beauty in making. From the thought to the thread it’s all the beautification of the charismatic hand craftsmanship. The creativity of the artisans comes out and the experiences marks in the remarkable finishing of the product.

Products like the Rajasthani Miniature painting on old postcards are a good example of such an art form and skill.  For instance, the artistic view of the Peacocks dancing is accentuated with neat detailing and making the postcard look extraordinary. Convey a text or a love message to your dear ones on this beautiful postcard and make it special. The simple postcard is decorated with extensively personified designs to make it live. Share the joy of beautifully crafted handmade postcards.

Another example of this comes from a very diverse background from MUSKAAN, the NGO that enables persons with Intellectually Disabilities. Such persons are trained over months and create products like wax candles and stationery items that put them in the same league as the traditional artisans. We salute these persons, artists in their own right. Take for instance, the Muskaan Cairo bundle which offers handmade candles of pyramid shape. These candles will stand out and will enhance the appeal of your sitting room.  The candles come in vivid colors and highlighted shapes marks an eye catching element of decoration, kept at any place. The affordable price of the candles makes it even more pleasing to fit ones budget. The seamless designed candles will enlighten your surroundings and spread smiles, soothing the mood of everyone around.

Being a face of the social cause, Zarood works with other foundations like Dhaani where they work primarily to offer the products handmade by women in Bihar and other parts of India. These women have been identified and trained over 2 years by Dhaani and are now financial contributors in their families. This has given them respect and self esteem.  The products created by them are comparable to the work of art and products like Jute bags and Cushions Covers are few such products that can be found in vivid styles and designs.

The philosophy of handmade products has enchanted folks over the last  several centuries and now www.Zarood.com carries the initiative further by offer such works of art to customers in India thru’ it’s e-commerce portal.

  • January 04, 2016
  • Siddhant Garg

Handmade Jewelry, from the Artisan's Hands to Yours.


At Aurim Blair, we curate traditional Indian art forms and transform them into beautiful handmade jewelry like necklaces and earrings. Buying directly from the artisans and shipping straight to the customer’s doorsteps, we offer the best quality products at a fair price. There are a million reasons to buy an Aurim Blair masterpiece, here are just a few...


We Curate
Shop with Handicraft Lovers

We love Indian Handicrafts and ensure that every product is high quality and only the best. We have been doing this for 5 years, so we know a thing or two.

We Create
Handmade with Love in India

Our dedicated partner artisans work hard day in and day out to create our beautiful products. Buy desi, you will look gorgeous, we promise. 

We Care
Give back to Artisans

We pledge 2% of each sale to support preservation of traditional Indian art-forms and associated artisans. This is the reason we wake up everyday.

ABOUT US
  • AurimBlair.com (by Zarood) is the leading online marketplace for connoisseurs of handicraft products offering high quality products sourced directly from handicraft artisans around India. We offer the best prices with a completely hassle free experience of online shopping and the option to pay via Credit Card, Debit Card and Netbanking processed through secure and trusted payment gateways. We offer a wide range of handmade fashion accessories - necklaces, bangles & bracelets, earrings, clutch bags and handbags. Aurim Blair also offers free flat rate shipping charges for all orders* (T&C apply). Get the best prices and excellent shopping experience and subscribe to the mailing list to get exclusive discounts and new updates.
    Online Fashion Jewelry and Accessories store in india
    AurimBlair.com (by Zarood) is an online jewelry shopping store in India offering an array of designer fashion jewelry and accessories for women. We bring you the choicest of handmade jewelry and trendy fashion jewelry, be it ethnic, bridal, casual or formal. We strive to make you look your best with the latest and the finest jewelry.
    Best Online Accessories
    Whether you are looking for statement pieces, such as pendant necklaces, earring studs, bracelets, bags, purse, bangles, traditional paintings or handcrafted products you have a wider variety to choose from. You can find stylish options here for DIY fashion accessories for women that fit your budget and make the process much easier.
    Beautiful Indian Handcrafted Products
    Each handmade products shares a story, whether it's about the artist, the material used, or the origin, it adds more interest to the item itself. Knowing this increases one's appreciation of the object.

  •   603, Kirti Mahal, 19, Rajendra Place, New Delhi, INDIA
  •   +91.11.4704.2915
  •   care@zarood.com
  •   We are open Monday to Saturday, 10 AM - 5 PM and closed on Sunday.