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Why Participate in On-Ground Exhibitions

Being an online portal one doesn’t expect us to participate in on-the-ground events like exhibitions. After all an online portal is supposed to be only selling online and make all promotion related efforts in the cyber world through tools like PPC, SEO etc.

Over the last 12 months of being launched, we realized that we needed to share our story and cause with our potential patrons and one of the best ways of doing it would be to be in front of these patrons with our story and our offerings. That way they would get to meet the people behind zarood and review the creations of master crafters with whom we work.

Today we would like to share our experiences of participating in on-the-ground marketing events and interacting with the potential patrons.

Little did we realize the nuances of participation in any on-the-ground events?

Our first event was at a weekend exhibition organized in New Delhi Area. We were nervous as it was our first exhibition and we were sceptical about our presentation, the products we carried and the overall setup. We must admit that we started on a low note and slowly picked up pace by lunch time. By the time we closed the display at about 8 pm, we were brimming with confidence. Our products and positioning had a over whelming response and the patrons had liked and purchased most of our items.

Building on this, we went on to participate in the much acclaimed Kala Ghoda Art Festival in Mumbai and witnessed a similar response. We were welcomed with open arms and the response was similar to our first experience.

It has now been 5 months that we have been regularly participating in exhibition events held at the German House, New Delhi, University of Delhi and EPICENTER Gurgaon (now Gurugram).

Over these events, our understanding of the customers’ mindset, their expectation and our ability to meet those expectations has increased. This overwhelming has motivated us to develop newer range of products like Necklaces in Golden Grass, Madhubani Painting, Speciality Paper, Rajasthani Miniature Paintings, Bookmarks in Golden Grass etc.  

We are now confident of developing newer forms of fusion products by mixing traditional art forms and contemporary styles.

Do look out for ZAROOD at an exhibition near you !



  • April 14, 2016
  • Siddhant Garg

Handmade Jewelry, from the Artisan's Hands to Yours.

At Aurim Blair, we curate traditional Indian art forms and transform them into beautiful handmade jewelry like necklaces and earrings. Buying directly from the artisans and shipping straight to the customer’s doorsteps, we offer the best quality products at a fair price. There are a million reasons to buy an Aurim Blair masterpiece, here are just a few...

We Curate
Shop with Handicraft Lovers

We love Indian Handicrafts and ensure that every product is high quality and only the best. We have been doing this for 5 years, so we know a thing or two.

We Create
Handmade with Love in India

Our dedicated partner artisans work hard day in and day out to create our beautiful products. Buy desi, you will look gorgeous, we promise. 

We Care
Give back to Artisans

We pledge 2% of each sale to support preservation of traditional Indian art-forms and associated artisans. This is the reason we wake up everyday.

  • (by Zarood) is the leading online marketplace for connoisseurs of handicraft products offering high quality products sourced directly from handicraft artisans around India. We offer the best prices with a completely hassle free experience of online shopping and the option to pay via Credit Card, Debit Card and Netbanking processed through secure and trusted payment gateways. We offer a wide range of handmade fashion accessories - necklaces, bangles & bracelets, earrings, clutch bags and handbags. Aurim Blair also offers free flat rate shipping charges for all orders* (T&C apply). Get the best prices and excellent shopping experience and subscribe to the mailing list to get exclusive discounts and new updates.
    Online Fashion Jewelry and Accessories store in india (by Zarood) is an online jewelry shopping store in India offering an array of designer fashion jewelry and accessories for women. We bring you the choicest of handmade jewelry and trendy fashion jewelry, be it ethnic, bridal, casual or formal. We strive to make you look your best with the latest and the finest jewelry.
    Best Online Accessories
    Whether you are looking for statement pieces, such as pendant necklaces, earring studs, bracelets, bags, purse, bangles, traditional paintings or handcrafted products you have a wider variety to choose from. You can find stylish options here for DIY fashion accessories for women that fit your budget and make the process much easier.
    Beautiful Indian Handcrafted Products
    Each handmade products shares a story, whether it's about the artist, the material used, or the origin, it adds more interest to the item itself. Knowing this increases one's appreciation of the object.

  •   603, Kirti Mahal, 19, Rajendra Place, New Delhi, INDIA
  •   +91.11.4704.2915
  •   We are open Monday to Saturday, 10 AM - 5 PM and closed on Sunday.