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  • October 25, 2016
  • Siddhant Garg

Importance of Online Fashion Accessories and Jewelry

 -------------------------------------- In the current scenario, it is quintessential for the women to buy the best online fashion jewelry and online fashion accessories. They give a trendy, chic look and help in exploring new styles in India and abroad. Fashion Jewelry must be complimented with the accessories for a complete look. They give the feel good factor to the lady concerned....

  • October 20, 2016
  • Siddhant Garg

Going for Trendy Fashion Jewellery for Women from

While shopping for clothes, it is not uncommon for women to also shop for matching jewellery and accessories. Men too shop for fancy accessories and when there is a wedding of a close friend or relative and a birthday or anniversary of someone close, then everyone thinks of shopping. Though there are international brands and designer labels all around the...

  • May 03, 2016
  • Siddhant Garg

Are teens the TG for zarood ?

India is a country with the most number of youth and that’s the figure most of the companies are interested to know. Many surveys have been done which have shown this TG (target group) is the most attractive proposition for the marketers for positioning and selling their wares. Having grown up in the Delhi University area, I have always been...

  • April 14, 2016
  • Siddhant Garg

Why Participate in On-Ground Exhibitions

Being an online portal one doesn’t expect us to participate in on-the-ground events like exhibitions. After all an online portal is supposed to be only selling online and make all promotion related efforts in the cyber world through tools like PPC, SEO etc. Over the last 12 months of being launched, we realized that we needed to share our story...

  • January 04, 2016
  • Siddhant Garg

The beauty lies in hands Crafted with grace And quality of a brand

"The beauty lies in hands Crafted with grace And quality of a brand"  Handmade products mark the beauty in making. From the thought to the thread it’s all the beautification of the charismatic hand craftsmanship. The creativity of the artisans comes out and the experiences marks in the remarkable finishing of the product. Products like the Rajasthani Miniature painting on old postcards...

Handmade Jewelry, from the Artisan's Hands to Yours.

At Aurim Blair, we curate traditional Indian art forms and transform them into beautiful handmade jewelry like necklaces and earrings. Buying directly from the artisans and shipping straight to the customer’s doorsteps, we offer the best quality products at a fair price. There are a million reasons to buy an Aurim Blair masterpiece, here are just a few...

We Curate
Shop with Handicraft Lovers

We love Indian Handicrafts and ensure that every product is high quality and only the best. We have been doing this for 5 years, so we know a thing or two.

We Create
Handmade with Love in India

Our dedicated partner artisans work hard day in and day out to create our beautiful products. Buy desi, you will look gorgeous, we promise. 

We Care
Give back to Artisans

We pledge 2% of each sale to support preservation of traditional Indian art-forms and associated artisans. This is the reason we wake up everyday.

  • (by Zarood) is the leading online marketplace for connoisseurs of handicraft products offering high quality products sourced directly from handicraft artisans around India. We offer the best prices with a completely hassle free experience of online shopping and the option to pay via Credit Card, Debit Card and Netbanking processed through secure and trusted payment gateways. We offer a wide range of handmade fashion accessories - necklaces, bangles & bracelets, earrings, clutch bags and handbags. Aurim Blair also offers free flat rate shipping charges for all orders* (T&C apply). Get the best prices and excellent shopping experience and subscribe to the mailing list to get exclusive discounts and new updates.
    Online Fashion Jewelry and Accessories store in india (by Zarood) is an online jewelry shopping store in India offering an array of designer fashion jewelry and accessories for women. We bring you the choicest of handmade jewelry and trendy fashion jewelry, be it ethnic, bridal, casual or formal. We strive to make you look your best with the latest and the finest jewelry.
    Best Online Accessories
    Whether you are looking for statement pieces, such as pendant necklaces, earring studs, bracelets, bags, purse, bangles, traditional paintings or handcrafted products you have a wider variety to choose from. You can find stylish options here for DIY fashion accessories for women that fit your budget and make the process much easier.
    Beautiful Indian Handcrafted Products
    Each handmade products shares a story, whether it's about the artist, the material used, or the origin, it adds more interest to the item itself. Knowing this increases one's appreciation of the object.

  •   603, Kirti Mahal, 19, Rajendra Place, New Delhi, INDIA
  •   +91.11.4704.2915
  •   We are open Monday to Saturday, 10 AM - 5 PM and closed on Sunday.