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  • August 17, 2015
  • Veer Sagar

Entrepreneurs & Entrepreneurship (Part 2)

Patience, Dedication, Hard Work and Tolerance for Risks     Continuing from the earlier discussion, I would like to dwell a bit more about the various other aspects of Entrepreneurs and Entrepreneurship. THE DNA OF AN ENTRRPRENEUR There is a general misconception that to become an entrepreneur one has to have original, earth shattering, game changing ideas. Nothing can be further from...

  • August 13, 2015
  • Veer Sagar

Entrepreneurs & Entrepreneurship (Part 1)

>80% of People employed in India are Entrepreneurs ! Entrepreneurship is the process of starting a business, typically a startup company offering an innovative product, process or service. The term "entrepreneur" is often conflated with the term "small business." While most entrepreneurial ventures start out as a small business, not all small businesses are entrepreneurial in the strict sense of the term. The entrepreneur develops...

  • August 10, 2015
  • Naresh Vij

Dressing up the Corporate World

Dressing up the Corporate World     Let me share my journey of starting the  "REINDEERS" brand for Corporate Executive Wear. My passion is to dress up employees of any organization, small, medium or big in corporate clothing. My journey to turn my passion into reality began seven years ago. My friend Anil Apte, Director at Iris Software, New Delhi inspired...

  • July 30, 2015
  • Abhi Garg

Cameras, Computers...

Cameras, Computers, Coffee And idea :  How ZAROOD Became a Reality.   You know what it takes to get a single product on the website live? Get the product. Arrange a time with the photographer and send it in for a photoshoot. Check each and every photo for proper focus and lighting. Now send it to the graphics guy, who...

  • July 20, 2015
  • Siddhant Garg

From a box of cigarettes...

From a box of cigarettes to a box of traditional Indian art: My journey into the splendid world of startups and online commerce.     So how is it that a corporate guy like you selling IT solutions to government agencies, gets into the business of selling jewelry and fashion accessories online? I get that question so often that my...

Handmade Jewelry, from the Artisan's Hands to Yours.

At Aurim Blair, we curate traditional Indian art forms and transform them into beautiful handmade jewelry like necklaces and earrings. Buying directly from the artisans and shipping straight to the customer’s doorsteps, we offer the best quality products at a fair price. There are a million reasons to buy an Aurim Blair masterpiece, here are just a few...

We Curate
Shop with Handicraft Lovers

We love Indian Handicrafts and ensure that every product is high quality and only the best. We have been doing this for 5 years, so we know a thing or two.

We Create
Handmade with Love in India

Our dedicated partner artisans work hard day in and day out to create our beautiful products. Buy desi, you will look gorgeous, we promise. 

We Care
Give back to Artisans

We pledge 2% of each sale to support preservation of traditional Indian art-forms and associated artisans. This is the reason we wake up everyday.

  • (by Zarood) is the leading online marketplace for connoisseurs of handicraft products offering high quality products sourced directly from handicraft artisans around India. We offer the best prices with a completely hassle free experience of online shopping and the option to pay via Credit Card, Debit Card and Netbanking processed through secure and trusted payment gateways. We offer a wide range of handmade fashion accessories - necklaces, bangles & bracelets, earrings, clutch bags and handbags. Aurim Blair also offers free flat rate shipping charges for all orders* (T&C apply). Get the best prices and excellent shopping experience and subscribe to the mailing list to get exclusive discounts and new updates.
    Online Fashion Jewelry and Accessories store in india (by Zarood) is an online jewelry shopping store in India offering an array of designer fashion jewelry and accessories for women. We bring you the choicest of handmade jewelry and trendy fashion jewelry, be it ethnic, bridal, casual or formal. We strive to make you look your best with the latest and the finest jewelry.
    Best Online Accessories
    Whether you are looking for statement pieces, such as pendant necklaces, earring studs, bracelets, bags, purse, bangles, traditional paintings or handcrafted products you have a wider variety to choose from. You can find stylish options here for DIY fashion accessories for women that fit your budget and make the process much easier.
    Beautiful Indian Handcrafted Products
    Each handmade products shares a story, whether it's about the artist, the material used, or the origin, it adds more interest to the item itself. Knowing this increases one's appreciation of the object.

  •   603, Kirti Mahal, 19, Rajendra Place, New Delhi, INDIA
  •   +91.11.4704.2915
  •   We are open Monday to Saturday, 10 AM - 5 PM and closed on Sunday.