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News

  • January 24, 2023
  • SID GARG

Simple Tricks to Maintain your Fashion Jewellery

6 TIPS TO CLEAN YOUR FASHION JEWELERY  Fashion jewelry, also known as costume jewelry, is a popular and affordable alternative to fine jewelry. However, like any jewelry, it requires proper care and maintenance to keep it looking its best. Here are some tips for maintaining fashion jewelry: Keep it clean: Regularly wipe down your fashion jewelry with a soft cloth...

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  • October 25, 2019
  • Jignesh Ramani

Celebrating Diwali Safe and Eco-friendly

Celebrating Diwali Safe and Eco-friendly   Diwali is a festival of light, a festival to drive away the evil of darkness and brighten this world. We celebrate it by enlightening diyas and lamps in and around homes. It’s believed that on this night, not a single place should be left dark because it gives a way for evil to accumulate....

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  • November 12, 2017
  • Jignesh Ramani

How Bollywood celebrities brought in the Ganpati festivities

There is no dearth of devotees when it comes to Bollywood. Since Ganesh Chaturthi on Friday, stars have been out and about celebrating the festivities and displaying their devotion to the God. Arpita Khan Sharma’s Ganpati was well attended by the likes of Priyanka and Madhu Chopra, Malaika Arora Khan, Lulia Vantur, Juhi Chawla and Swara Bhaskar.      ...

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  • May 07, 2015
  • Shopify

First Post

This is your store’s blog. You can use it to talk about new product launches, experiences, tips or other news you want your customers to read about. You can check out Shopify’s ecommerce blog for inspiration and advice for your own store and for your store’s blog. How do I remove this post? Log in to your store’s admin area...

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Handmade Jewelry, from the Artisan's Hands to Yours.


At Aurim Blair, we curate traditional Indian art forms and transform them into beautiful handmade jewelry like necklaces and earrings. Buying directly from the artisans and shipping straight to the customer’s doorsteps, we offer the best quality products at a fair price. There are a million reasons to buy an Aurim Blair masterpiece, here are just a few...


We Curate
Shop with Handicraft Lovers

We love Indian Handicrafts and ensure that every product is high quality and only the best. We have been doing this for 5 years, so we know a thing or two.

We Create
Handmade with Love in India

Our dedicated partner artisans work hard day in and day out to create our beautiful products. Buy desi, you will look gorgeous, we promise. 

We Care
Give back to Artisans

We pledge 2% of each sale to support preservation of traditional Indian art-forms and associated artisans. This is the reason we wake up everyday.

ABOUT US

  • AurimBlair.com (by Zarood) is the leading online marketplace for connoisseurs of handicraft products offering high quality products sourced directly from handicraft artisans around India. We offer the best prices with a completely hassle free experience of online shopping and the option to pay via Credit Card, Debit Card and Netbanking processed through secure and trusted payment gateways. We offer a wide range of handmade fashion accessories - necklaces, bangles & bracelets, earrings, clutch bags and handbags. Aurim Blair also offers free flat rate shipping charges for all orders* (T&C apply). Get the best prices and excellent shopping experience and subscribe to the mailing list to get exclusive discounts and new updates.
    Online Fashion Jewelry and Accessories store in india
    AurimBlair.com (by Zarood) is an online jewelry shopping store in India offering an array of designer fashion jewelry and accessories for women. We bring you the choicest of handmade jewelry and trendy fashion jewelry, be it ethnic, bridal, casual or formal. We strive to make you look your best with the latest and the finest jewelry.
    Best Online Accessories
    Whether you are looking for statement pieces, such as pendant necklaces, earring studs, bracelets, bags, purse, bangles, traditional paintings or handcrafted products you have a wider variety to choose from. You can find stylish options here for DIY fashion accessories for women that fit your budget and make the process much easier.
    Beautiful Indian Handcrafted Products
    Each handmade products shares a story, whether it's about the artist, the material used, or the origin, it adds more interest to the item itself. Knowing this increases one's appreciation of the object.

  •   603, Kirti Mahal, 19, Rajendra Place, New Delhi, INDIA
  •   +91.11.4704.2915
  •   care@zarood.com
  •   We are open Monday to Saturday, 10 AM - 5 PM and closed on Sunday.