About Us
We sell handmade jewelry made by the finest artisans of India only for the aficionado of fashion jewelry at an affordable prices.
What we do
Aurim Blair by Zarood is our latest initiative to take a step closer towards promoting Indian Handicrafts.At Aurim Blair, we curate traditional Indian art forms and transform them into beautiful handmade jewelry like necklaces and earrings. Buying directly from the artisans and shipping straight to the customer’s doorsteps, we offer the best quality products at a fair price.
Which Art forms do we promote
Over the last 6 years, we have developed an eco-system of artisans who are masters in areas like.
Giving Back
As a part of our commitment to promote the cause of art and artisans, 50% of the product cost goes back to the artisan for the work done.
Further, 2% of the total sale is contributed to our Social Foundation- Nav Chetna Seva Sansthan (Govt. Registered Social Foundation). The foundation commits to provide support to the cause of the art forms in India and the associated artisans and endeavour to provide a helping hand in areas like health care insurance, education loans, support for skill development programs, workshops and seminars, funding for equipment maintenance and purchase, etc.