What we do:
Aurim Blair by Zarood is our latest initiative to take this a step further. At Aurim Blair, we curate traditional Indian art forms and transform them into beautiful handmade jewellery like necklaces and earrings. Buying directly from the artisans and shipping straight to the customer’s doorsteps, we offer the best quality products at a fair price. Buy from us online at www.aurimblair.com or find us at the next big event in New Delhi and Mumbai.
Over the last 6 years, we have developed an eco-system of artisans who are masters in areas like
Which Art forms do we promote
• Traditional Zardozi Embroidery used in Clutch Bags and Souvenirs
• Fashion Jewellery made in traditional Mughal Style from beads –
- Multi coloured Glass beads
- Metal Beads,
- Horn and Resin Beads
- Stones etc.
• Organic Jewellery made from Grass to promote the cause of environment.
Giving BackAs a part of our commitment to promote the cause of art and artisans, 50% of the product cost goes back to the artisan for the work done.
Further, 2% of the total sale is contributed to our Social Foundation- Nav Chetna Seva Sansthan (Govt. Registered Social Foundation). The foundation commits to provide support to the cause of the art forms in India and the associated artisans and endeavour to provide a helping hand in areas like health care insurance, education loans, support for skill development programs, workshops and seminars, funding for equipment maintenance and purchase, etc.
Our Other CommitmentsWe are committed to the cause and we also help other NGOs to sell their products online
(Muskaan and Dhaani).