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About Us

We sell handmade jewelry made by the finest artisans of India only for the aficionado of fashion jewelry at an affordable prices.


What we do
Aurim Blair by Zarood is our latest initiative to take a step closer towards promoting Indian Handicrafts.

At Aurim Blair, we curate traditional Indian art forms and transform them into beautiful handmade jewelry like necklaces and earrings. Buying directly from the artisans and shipping straight to the customer’s doorsteps, we offer the best quality products at a fair price.

 



Buy from us online at www.aurimblair.com or find us at the next big event in New Delhi and Mumbai.


Which Art forms do we promote
Over the last 6 years, we have developed an eco-system of artisans who are masters in areas like.
      • -Traditional Zardozi Embroidery used in Clutch Bags and Souvenirs
      • -Fashion Jewelry made in traditional Mughal Style from beads – Multi coloured Glass beads,
      • -Metal Beads,
      • -Horn and Resin Beads
      • -Stones etc.
      • -Organic Jewelry made from Grass to promote the cause of environment.
      • -Terracotta and Ceramic Jewelry
      • -Jewelry made from Papier-Mache and Paper Quilling
      • -Driftwood and Wooden Beads Jewelry


        • Giving Back

        As a part of our commitment to promote the cause of art and artisans, 50% of the product cost goes back to the artisan for the work done.

        Further, 2% of the total sale is contributed to our Social Foundation- Nav Chetna Seva Sansthan (Govt. Registered Social Foundation). The foundation commits to provide support to the cause of the art forms in India and the associated artisans and endeavour to provide a helping hand in areas like health care insurance, education loans, support for skill development programs, workshops and seminars, funding for equipment maintenance and purchase, etc.

         

        Handmade Jewelry, from the Artisan's Hands to Yours.


        At Aurim Blair, we curate traditional Indian art forms and transform them into beautiful handmade jewelry like necklaces and earrings. Buying directly from the artisans and shipping straight to the customer’s doorsteps, we offer the best quality products at a fair price. There are a million reasons to buy an Aurim Blair masterpiece, here are just a few...


        We Curate
        Shop with Handicraft Lovers

        We love Indian Handicrafts and ensure that every product is high quality and only the best. We have been doing this for 5 years, so we know a thing or two.

        We Create
        Handmade with Love in India

        Our dedicated partner artisans work hard day in and day out to create our beautiful products. Buy desi, you will look gorgeous, we promise. 

        We Care
        Give back to Artisans

        We pledge 2% of each sale to support preservation of traditional Indian art-forms and associated artisans. This is the reason we wake up everyday.

        ABOUT US

        • AurimBlair.com (by Zarood) is the leading online marketplace for connoisseurs of handicraft products offering high quality products sourced directly from handicraft artisans around India. We offer the best prices with a completely hassle free experience of online shopping and the option to pay via Credit Card, Debit Card and Netbanking processed through secure and trusted payment gateways. We offer a wide range of handmade fashion accessories - necklaces, bangles & bracelets, earrings, clutch bags and handbags. Aurim Blair also offers free flat rate shipping charges for all orders* (T&C apply). Get the best prices and excellent shopping experience and subscribe to the mailing list to get exclusive discounts and new updates.
          Online Fashion Jewelry and Accessories store in india
          AurimBlair.com (by Zarood) is an online jewelry shopping store in India offering an array of designer fashion jewelry and accessories for women. We bring you the choicest of handmade jewelry and trendy fashion jewelry, be it ethnic, bridal, casual or formal. We strive to make you look your best with the latest and the finest jewelry.
          Best Online Accessories
          Whether you are looking for statement pieces, such as pendant necklaces, earring studs, bracelets, bags, purse, bangles, traditional paintings or handcrafted products you have a wider variety to choose from. You can find stylish options here for DIY fashion accessories for women that fit your budget and make the process much easier.
          Beautiful Indian Handcrafted Products
          Each handmade products shares a story, whether it's about the artist, the material used, or the origin, it adds more interest to the item itself. Knowing this increases one's appreciation of the object.

        •   603, Kirti Mahal, 19, Rajendra Place, New Delhi, INDIA
        •   +91.11.4704.2915
        •   care@zarood.com
        •   We are open Monday to Saturday, 10 AM - 5 PM and closed on Sunday.