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Bead Embroidery/ Zardozi Embroidery

Bead Embroidery is the technique of sewing or stitching beads together with a needle on a piece of clothing or textile. It is also known as Zardozi or Zari work. It is also used in making jewelry such as necklaces and bracelets by adding an additional support as bands. Other accessories such as handbags, clutches, belts are also made by this art. Bead embroidery is also done on hard surfaces by using adhesives or epoxy.

Zardozi is a form of embroidery found in India, Iran, Kuwait, Turkey, and Central Asia. The word Zardoziis a Persian word, zari or zarin meaning gold anddozimeaning work. It is metal embroidery on fabric, satin or silk.

It has existed in India since 1500 to 1200 BC. This art was at its peak around 17thcentury during Mughal Emperor Akbar’s rule and declined after the emergence of industrialization. It regained its status after India’s status.


In Ancient times, gold or silver threads were used for embroidery. Nowadays, copper wire with silver or golden finish is used.

It is popular in Indian cities like Lucknow, Chennai, Bhopal and Farrukhabad.

We have created beautiful necklaces out of this art, giving you a vibrant outlook.

Handmade Jewelry, from the Artisan's Hands to Yours.

At Aurim Blair, we curate traditional Indian art forms and transform them into beautiful handmade jewelry like necklaces and earrings. Buying directly from the artisans and shipping straight to the customer’s doorsteps, we offer the best quality products at a fair price. There are a million reasons to buy an Aurim Blair masterpiece, here are just a few...

We Curate
Shop with Handicraft Lovers

We love Indian Handicrafts and ensure that every product is high quality and only the best. We have been doing this for 5 years, so we know a thing or two.

We Create
Handmade with Love in India

Our dedicated partner artisans work hard day in and day out to create our beautiful products. Buy desi, you will look gorgeous, we promise. 

We Care
Give back to Artisans

We pledge 2% of each sale to support preservation of traditional Indian art-forms and associated artisans. This is the reason we wake up everyday.

  • (by Zarood) is the leading online marketplace for connoisseurs of handicraft products offering high quality products sourced directly from handicraft artisans around India. We offer the best prices with a completely hassle free experience of online shopping and the option to pay via Credit Card, Debit Card and Netbanking processed through secure and trusted payment gateways. We offer a wide range of handmade fashion accessories - necklaces, bangles & bracelets, earrings, clutch bags and handbags. Aurim Blair also offers free flat rate shipping charges for all orders* (T&C apply). Get the best prices and excellent shopping experience and subscribe to the mailing list to get exclusive discounts and new updates.
    Online Fashion Jewelry and Accessories store in india (by Zarood) is an online jewelry shopping store in India offering an array of designer fashion jewelry and accessories for women. We bring you the choicest of handmade jewelry and trendy fashion jewelry, be it ethnic, bridal, casual or formal. We strive to make you look your best with the latest and the finest jewelry.
    Best Online Accessories
    Whether you are looking for statement pieces, such as pendant necklaces, earring studs, bracelets, bags, purse, bangles, traditional paintings or handcrafted products you have a wider variety to choose from. You can find stylish options here for DIY fashion accessories for women that fit your budget and make the process much easier.
    Beautiful Indian Handcrafted Products
    Each handmade products shares a story, whether it's about the artist, the material used, or the origin, it adds more interest to the item itself. Knowing this increases one's appreciation of the object.

  •   603, Kirti Mahal, 19, Rajendra Place, New Delhi, INDIA
  •   +91.11.4704.2915
  •   We are open Monday to Saturday, 10 AM - 5 PM and closed on Sunday.