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Zarood was a baby parented by several crazy possessed people, who put their souls into getting it to what it is today. Monday - Sunday, 10am - 10pm. with all the  effort, dedication, hard work and endless nights. It would not be fair, if we missed our the key members of the team without whom Zarood would not have seen the light of the day. Special thanks and Acknowledgment to them. 

Zarood is a small team of passionate professionals and we believe we can make it a success. 

Abhineet Seth 

Thanks for his strategic inputs and directions. Abhineet spent endless hours deliberating on each and every aspect of the portal. Abhineet has bought some sanity to what we are doing today.A thorough professional, Abhineet has been very patient with the team, tactically driving the project to it fruition.

Subhashish Aich


Met over a cup of tea at a Dhabha in Malviya Nagar, our association has grown. Subhashish is am amazingly creative and sees things from a very different perspective. Our initial product shoots would not have materialized without him. He has continue to be our backbone in whatever we do. We are so blessed to have him in the core team. 

Amit Ghosh


A soft spokem gentle person, Amit Ghosh has been driving the Digital Marketing @ Zarood. An experienced professional, Amit is an MBA from Faculty of Management Studies, Delhi University and brings vast experience of handling the delicate nuances of "Digital Marketing". He has been the bouncing board for all our idiotic and whimsical ideas. Thanks Buddy !! 

Bapu Naidu


An important spoke of our team, Bapu has over 10 years of technical experience. He has proving is technical prowess time and again. One thing that we can say confidently is that he has a solution to all technical problems. He is an invaluable asset to the team

Altamash Jaleel


A student of film at the renowned Tisch School of New York University, Altamash believed in our idea and helped us cover stories of our extremely talented partner artisans. A shout out to his brilliant work and our wishes for his promising film career!"

Animesh Garg


A student of Grade 12, Animesh has been mentored by Subhasish Aich and has done some quality product shoots for us. We wish him all the best in his future. 

Graphic Team 


A site is incomplete without the Visuals and Graphics. A special thanks to the team members Vijay Kumar

Content Team 


Our team of content writers consisting of Chandini Ann Khanna, Shafiya Razavi and Diviya Mehra. These ladies have poured their heart and soul in what they have delivered. Without their content, the site would not be what it is today.


Our Office Admin Gauri has been a key contributor in whatever we have done since the last 2 years now. She has grown as a professional while providing excellent support to all our activities. We are fortunate to have her in our team and respect her dedication and enthusiasm.

Handmade Jewelry, from the Artisan's Hands to Yours.

At Aurim Blair, we curate traditional Indian art forms and transform them into beautiful handmade jewelry like necklaces and earrings. Buying directly from the artisans and shipping straight to the customer’s doorsteps, we offer the best quality products at a fair price. There are a million reasons to buy an Aurim Blair masterpiece, here are just a few...

We Curate
Shop with Handicraft Lovers

We love Indian Handicrafts and ensure that every product is high quality and only the best. We have been doing this for 5 years, so we know a thing or two.

We Create
Handmade with Love in India

Our dedicated partner artisans work hard day in and day out to create our beautiful products. Buy desi, you will look gorgeous, we promise. 

We Care
Give back to Artisans

We pledge 2% of each sale to support preservation of traditional Indian art-forms and associated artisans. This is the reason we wake up everyday.

  • (by Zarood) is the leading online marketplace for connoisseurs of handicraft products offering high quality products sourced directly from handicraft artisans around India. We offer the best prices with a completely hassle free experience of online shopping and the option to pay via Credit Card, Debit Card and Netbanking processed through secure and trusted payment gateways. We offer a wide range of handmade fashion accessories - necklaces, bangles & bracelets, earrings, clutch bags and handbags. Aurim Blair also offers free flat rate shipping charges for all orders* (T&C apply). Get the best prices and excellent shopping experience and subscribe to the mailing list to get exclusive discounts and new updates.
    Online Fashion Jewelry and Accessories store in india (by Zarood) is an online jewelry shopping store in India offering an array of designer fashion jewelry and accessories for women. We bring you the choicest of handmade jewelry and trendy fashion jewelry, be it ethnic, bridal, casual or formal. We strive to make you look your best with the latest and the finest jewelry.
    Best Online Accessories
    Whether you are looking for statement pieces, such as pendant necklaces, earring studs, bracelets, bags, purse, bangles, traditional paintings or handcrafted products you have a wider variety to choose from. You can find stylish options here for DIY fashion accessories for women that fit your budget and make the process much easier.
    Beautiful Indian Handcrafted Products
    Each handmade products shares a story, whether it's about the artist, the material used, or the origin, it adds more interest to the item itself. Knowing this increases one's appreciation of the object.

  •   603, Kirti Mahal, 19, Rajendra Place, New Delhi, INDIA
  •   +91.11.4704.2915
  •   We are open Monday to Saturday, 10 AM - 5 PM and closed on Sunday.