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  • December 31, 2015
  • Siddhant Garg

Wishes for the New Year 2016

  Today on 31st December 2015, the eve of the 1st  of January 2016, I would like to share my opinion on what lies ahead and a few other thoughts that come to mind. 2015 has undoubtedly been an interesting year for zarood. While we re-launched our website in the beginning of the last quarter in October, we also had the good...

  • December 17, 2015
  • Siddhant Garg

The Classroom at Stall No. 42, IASOWA Carnival New Delhi

The Classroom at Stall No. 42, IASOWA Carnival New Delhi   Being an online start-up, we focus our go-to-market efforts purely on the digital space. We actively engage in range of activities to promote our brand Our efforts can be primarily categorized under the following heads SEO (Search Engine Optimization) - where when someone searches for a fashion jewellery,...

  • December 07, 2015
  • Siddhant Garg

The Race

Earlier today morning, I was taking my not-so-regular morning walk at the Kamla Nehru Ridge (popularly known as BAUNTA or BONTA) near Delhi University. It was around 6:30 am and the regular stream of morning walkers was present.  It was early morning, the sun had still not risen but the sky was light up in anticipation of his arrival. The...

  • September 07, 2015
  • Siddhant Garg


Where the mind is without Prejudice and the Head is Held High   Where the mind is without fear and the head is held high Where knowledge is free Where the world has not been broken up into fragments By narrow domestic walls Where words come out from the depth of truth Where tireless striving stretches its arms towards perfection...

  • September 01, 2015
  • Siddhant Garg

Master Crafter with a Heart of Gold

Exquisite Art Meets Fashion in the Jewellery Designs   Today, we introduce our master craftsman, Ahsan Sagar, a 45 year old Artist engaged in the making of fashion jewellery in Magul village of Ghaziabad, Delhi NCR in India. He started this work about 5-7 years ago and is a very well respected person in his village. Having good communication skills,...

Handmade Jewelry, from the Artisan's Hands to Yours.

At Aurim Blair, we curate traditional Indian art forms and transform them into beautiful handmade jewelry like necklaces and earrings. Buying directly from the artisans and shipping straight to the customer’s doorsteps, we offer the best quality products at a fair price. There are a million reasons to buy an Aurim Blair masterpiece, here are just a few...

We Curate
Shop with Handicraft Lovers

We love Indian Handicrafts and ensure that every product is high quality and only the best. We have been doing this for 5 years, so we know a thing or two.

We Create
Handmade with Love in India

Our dedicated partner artisans work hard day in and day out to create our beautiful products. Buy desi, you will look gorgeous, we promise. 

We Care
Give back to Artisans

We pledge 2% of each sale to support preservation of traditional Indian art-forms and associated artisans. This is the reason we wake up everyday.

  • (by Zarood) is the leading online marketplace for connoisseurs of handicraft products offering high quality products sourced directly from handicraft artisans around India. We offer the best prices with a completely hassle free experience of online shopping and the option to pay via Credit Card, Debit Card and Netbanking processed through secure and trusted payment gateways. We offer a wide range of handmade fashion accessories - necklaces, bangles & bracelets, earrings, clutch bags and handbags. Aurim Blair also offers free flat rate shipping charges for all orders* (T&C apply). Get the best prices and excellent shopping experience and subscribe to the mailing list to get exclusive discounts and new updates.
    Online Fashion Jewelry and Accessories store in india (by Zarood) is an online jewelry shopping store in India offering an array of designer fashion jewelry and accessories for women. We bring you the choicest of handmade jewelry and trendy fashion jewelry, be it ethnic, bridal, casual or formal. We strive to make you look your best with the latest and the finest jewelry.
    Best Online Accessories
    Whether you are looking for statement pieces, such as pendant necklaces, earring studs, bracelets, bags, purse, bangles, traditional paintings or handcrafted products you have a wider variety to choose from. You can find stylish options here for DIY fashion accessories for women that fit your budget and make the process much easier.
    Beautiful Indian Handcrafted Products
    Each handmade products shares a story, whether it's about the artist, the material used, or the origin, it adds more interest to the item itself. Knowing this increases one's appreciation of the object.

  •   603, Kirti Mahal, 19, Rajendra Place, New Delhi, INDIA
  •   +91.11.4704.2915
  •   We are open Monday to Saturday, 10 AM - 5 PM and closed on Sunday.